Founder's Note
"My love for art is the reason why i started Doodlez."
Ever since I was a child, art has brought me a deep sense of peace and joy. That passion inspired me to create a space where anyone can experience the same happiness through painting and creating. With our DIY Art Kit, my vision is that everyone, no matter their skill level, can discover the joy of making something with their own hands.
Meet Our Team
At Doodlez, we’re a passionate team inspired by Indian art and the joy of creativity. We design beginner-friendly kits and meaningful experiences to make art simple, fun, and accessible. Your satisfaction comes first—whether you’re trying art for the first time or rediscovering it, we’re here to make the process joyful and fulfilling.
Mission & Vision
Our Mission is to make Indian art approachable, joyful, and doable for everyone. We simplify traditional Indian art forms into beginner-friendly DIY kits, helping people take creative breaks, de-stress, and experience the pride of making something with their own hands.
Our Vision is to become India’s most trusted and loved DIY art brand for adults and children alike. We envision a world where creativity is not limited by age, skill, or access — but becomes a natural part of everyday life. Through Doodlez, we’re building a culture where art is fun, fulfilling, and truly for everyone.
How It Started
Art has always been Akanksha’s passion. When the idea for Doodlez came to her, she acted on it immediately. Using Diwali gift boxes and supplies from a local store to create her first DIY art kits.
To test the idea, she participated in a flea market at HSR Central Park with just 10 kits and some of her paintings. All the kits sold out on the first day. That night, she stayed up making more for Day 2 and that moment confirmed the potential.
Over the next few months, Akanksha deep-dived into the D2C space, learning how to grow a product-led brand. What started as a small experiment has now grown into a thriving art brand.
Today, Doodlez is proud to have made art accessible to over 10,000 people across India and continues to grow with that same purpose at its core.